MARKETING

Pinnacle FMCG & Hospitality drives and influences demand in the market as well as in store through innovative marketing strategies and effective Brand Management. Marketing Strategies and action plans are developed in a collaborative facilitated process together with brand owners and supply chain partners. Using a combination of ATL, BTL and Online campaigns, complimenting in store POS, POP and merchandising activations. Pinnacle FMCG & Hospitality effectively builds brand awareness by targeting relevant audiences with appealing messaging that resonates with consumers to increase market share and sales.

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At the core of our marketing initiatives is getting to know and understand your brands and the brand’s market relevance. To achieve the marketing breakthroughs we collaboratively review brands and target markets including:

  • Situational Analysis, Competitors, Supply Chain and Own Brand – leveraging collaborative knowledge, available, or commissioned market research.

  • SWOT Analysis of your own brand in the context of target markets.

  • Brand Positioning with a true understanding of the benefits brands offer including functional and emotional benefits to customers. Together with an understanding of the brand personality and the essence of the brand we can evaluate or develop the brand positioning statement and or slogan or payoff.

  • Segmenting and Targeting. This is where the homework is done because the opportunity lies in the detail of the value attributes and respective relevance to each target market. This understanding of hygiene factors versus differentiators and a brands unique selling proposition will drive messaging and all sales and marketing campaigns.

    • When brands, their target markets and channels to market are well understood and creative campaigns well aligned with the brand objectives then ambitious growth objectives can be achieved.
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