MARKETINGPinnacle FMCG & Hospitality drives and influences demand in the market as well as in store through innovative marketing strategies and effective Brand Management. Marketing Strategies and action plans are developed in a collaborative facilitated process together with brand owners and supply chain partners. Using a combination of ATL, BTL and Online campaigns, complimenting in store POS, POP and merchandising activations. Pinnacle FMCG & Hospitality effectively builds brand awareness by targeting relevant audiences with appealing messaging that resonates with consumers to increase market share and sales.
At the core of our marketing initiatives is getting to know and understand your brands and the
brand’s market relevance. To achieve the marketing breakthroughs we collaboratively review brands
and target markets including:
When brands, their target markets and channels to market are well understood and creative campaigns well aligned with the brand objectives then ambitious growth objectives can be achieved.